TikTok of the week: This Chemistry teacher #ChemTeacherPhil did a really cool demonstration using a substance called Lycopodium and kids were quick to comment “I learn more on TikTok than at school” and “honestly i hated chemistry until now”. Vox’s article perfectly explains why it captured the nation’s imagination: “the genius weaponization of social media, the demonization of a woman named Becky, the exposure of shady tabloid inner workings, and two very rich women fighting with each other.” A strategist even dissected Rooney’s comms strategy. I couldn’t send this recap on culture without including a shoutout to the Colleen Rooney v Rebekah Vardy scandal that consumed the UK last week. It will be interesting to see how the game will be brought back online, but in the meantime, this brilliant thread explains why this is marketing genius.ĪLSO. I’ve also been following the #FortniteBlackout, an incredibly bold move from Epic Games that’s created a global cultural event. The writing is unmatched, the character development is impeccable, the narrative is perfectly structured for high-intensity emotions. Hi, anyone else feels like a lot happened this week? On Sunday night I finished watching Succession and wow, it did not disappoint.
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